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Social media, as a modern marketing tool, offers opportunities to reach larger audiences in an interactive way. These interactions allow for conversation rather than simply educating…

Digital media, which includes Internet, social networking and social media sites, is a modern way for brands to interact with consumers as it releases news, information…

As a participatory media culture, social media platforms or social networking sites are forms of mass communication that, through media technologies, allow large amounts of product…

With the rise of technological advances, promotions can be done outside of local contexts and across geographic borders to reach a greater number of potential consumers.…