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With the rise of technological advances, promotions can be done outside of local contexts and across geographic borders to reach a greater number of potential consumers.…

Mass communication has led to modern marketing strategies to continue focusing on brand awareness, large distributions and heavy promotions. The fast-paced environment of digital media presents…

Social media, as a modern marketing tool, offers opportunities to reach larger audiences in an interactive way. These interactions allow for conversation rather than simply educating…

As a participatory media culture, social media platforms or social networking sites are forms of mass communication that, through media technologies, allow large amounts of product…

With the rise of technological advances, promotions can be done outside of local contexts and across geographic borders to reach a greater number of potential consumers.…